06:33

Joyce Ahn

06:33

Joyce Ahn

06:33

Joyce Ahn

Vignette — Kinetic Typeface Design

Vignette is a kinetic typeface rooted in film aesthetics, using blurred edges and ink-spread details evoke motion, city lights, film, and emotion.

Problem: Traditional typefaces often struggle to capture emotion, movement, and cinematic storytelling.

Solution: A kinetic typeface inspired by film aesthetics that uses blurred edges, ink-spread details, and motion to evoke the glow of city lights and the contrast between urban loneliness and a vibrant nocturnal city. Drawing inspiration from classic Hong Kong cinema, the typeface expresses the emotions, atmosphere, and visual language of film through motion and typography.

Client: n/a
Year: Mar 31, 2025
Team: Typeface
Art Direction
Joyce Ahn — Typeface Design & Graphic Design & Motion Design