Hopper — UI Redesign

Problem: Hopper's travel booking experience lacks a distinct visual identity and intuitive organization, making it difficult to stand out in a competitive market. Its current interface and features do not fully address the needs and behaviors of its primary audience, Gen Z travelers.

Solution: Redesign Hopper's UI to create a more intuitive, visually engaging, and Gen Z-focused experience. Guided by user research, interviews, and journey mapping, the redesign introduces three new features that better support how younger travelers plan, book, and manage their trips while strengthening Hopper's overall usability and brand differentiation.