Orbit Gum — Integrated Campaign

Problem: Gen Z often juggles demanding schedules, leaving little time to recharge. They need a quick, accessible way to relieve stress and reset throughout the day.

Solution: This campaign positions Orbit Gum as a simple, everyday tool for a mental refresh through the campaign "Pop Your (mental health issue/problem) Away. Chew Good." By encouraging small moments of self-care, Orbit helps Gen Z take a quick break, reduce stress, and return to their day feeling recharged.